TACTICA. / TERMS

TERMS OF SERVICE

Last updated: 9 November 2026

1. Who we are

tactica. is run by TACTICA FOOTBALL LTD, a company registered in England and Wales (company number 17494236). Our registered office is 27 Old Gloucester Street, London, WC1N 3AX.

In these terms, "tactica.", "we", "us" and "our" mean TACTICA FOOTBALL LTD. "You" means the person using tactica.

To contact us, email hello@tacticafootball.co.uk.

2. These terms

These terms apply when you use the tactica. website and web app (together, the "Service"). By creating an account or using the Service, you agree to them. If you don't agree, please don't use the Service.

These terms work together with:

3. What tactica. is, and what it isn't

tactica. gives you football information and opinions:

Football Data: teams, players, fixtures and results.
Match Intelligence (Case Files): our forecasts for matches, with our reasoning.
Betting Intelligence: selections we think are worth considering, with prices from bookmakers.
Performance Intelligence: our published record.
Live Match Centre: live match information.
For members, Bet Tracker and Personal Performance, where you record and review your own bets.

Please read this carefully:

It is information and opinion, not advice. Nothing on tactica. is financial, investment or betting advice suited to your own circumstances. You decide whether to bet, and how much. That decision, and its result, is yours.
Nothing is guaranteed. Forecasts are estimates. Recommendations can, and often will, lose. Past performance, including our published record, does not predict future results.
We don't take bets. You can't place a bet on tactica. We aren't a bookmaker, betting exchange or gambling operator, and we never hold your money for betting.
Prices can be wrong or out of date. Bookmaker prices come from third parties. They change quickly and may be delayed, missing or incorrect. Always check the price with the bookmaker before you bet.
Data can be wrong. We take care with our data, but it comes partly from third-party providers and may contain errors, delays or gaps.

4. Who can use tactica.

You must:

be 18 or over, or the minimum age for gambling where you live if that is higher;
be allowed by the laws where you live to use a service like this;
give us true details when you sign up.

Some content is about betting. Betting is restricted or illegal in some countries and regions. It is your responsibility to check the law where you are. Using tactica. does not mean betting is legal for you.

We may close accounts we reasonably believe belong to someone under 18.

5. Your account

You need an account to use most of the app. You sign in with your email address.
Keep your sign-in details private. You are responsible for activity on your account.
Tell us straight away at hello@tacticafootball.co.uk if you think someone else has used your account.
One account per person. Accounts are personal and can't be shared, sold or transferred.

6. Free and paid access

Free access includes Football Data, Match Intelligence, the Live Match Centre, Performance Intelligence and the Top 5 Bets of the Week.

A membership adds:

all Betting Intelligence recommendations;
Bet Tracker;
Personal Performance.

We may change what is in each plan. If we take away a main part of a paid plan, we'll tell you in advance. You can then cancel and get a refund for the unused part of your current period.

7. Membership, payment and renewal

Prices:

Monthly: £14.99 a month.
Annual: £149.90 a year.

Prices are in pounds sterling and include any VAT or similar tax due where you live. The price you see is the price you pay. We ask for your billing address at checkout so the right tax can be worked out. If your card is in another currency, your bank may charge a conversion fee.

There is no free trial. The only exception is a promotion we announce with its own terms, such as our First 10 offer.

Payment. Payments are taken by Stripe, our payment provider. We never see or store your full card number.

Automatic renewal.

Your membership renews automatically at the end of each month or year, and Stripe charges the card on file, until you cancel.
Before an annual membership renews, we'll email you a reminder with the date and price, 2 to 4 weeks before it renews.

Switching between monthly and annual. You can switch in the app, in Billing → Switch To Monthly or Switch To Annual. The switch takes effect at your next renewal. Until then you keep your current plan. There's no part-payment or adjustment for the time left on it.

Price changes. We may change prices. If we do, we'll tell you at least 30 days before the new price applies to you. You can cancel before then. Changes never apply to a period you have already paid for.

Failed payments. If a renewal payment fails:

you keep paid access for 48 hours;
after that, paid access pauses until the payment goes through. You can update your card in Manage billing at any time;
Stripe tries the payment again over about a week. If it still fails, your membership is cancelled and your account returns to free access. Your Bet Tracker entries are kept.

8. Cancelling

You can cancel at any time in Account → Manage billing, which opens Stripe's billing page. You can also email us at hello@tacticafootball.co.uk.

When you cancel:

your membership stops renewing;
you keep paid access until the end of the period you have paid for;
your account then returns to free access;
your Bet Tracker entries stay in your account unless you delete them or close your account (see the Privacy Policy).

9. Refunds

14 days to change your mind. You can cancel and get a refund for the unused time:

within 14 days of first joining, on a monthly or annual plan; and
within 14 days of an annual renewal.

Your membership starts straight away when you pay. If you cancel within one of these 14-day windows, we refund what you paid, minus the days you had access. For example, if you cancel an annual plan on day 5, we refund £149.90 minus 5 days' worth. You don't have to give a reason. Cancel in Manage billing and email us at hello@tacticafootball.co.uk to ask for the refund.

After those 14 days, and for monthly renewals. We don't refund part-used months or years. Cancelling stops the next payment, and you keep access until the end of the period you've paid for.

Renewal reminders. We'll email you before an annual membership renews, so you have time to decide.

Billing mistakes. If we charge you by mistake, for example a double charge, or paid features don't work, we'll refund you in full for the affected payment.

Refunds go back to the original payment method through Stripe. They usually arrive within 5 to 10 working days.

Nothing in this section affects your legal rights as a consumer.

10. How you may use tactica.

You may use the Service for your own personal, non-commercial use.

You must not:

Scrape, copy or extract data, forecasts, prices or other content, by automated means (bots, scrapers, crawlers) or by hand in bulk.
Redistribute, resell, publish or share our content or data, including:
- posting recommendations, Case Files or prices on other websites, apps, social media groups, tipster channels or paid services;
- sharing your paid access with others.

You may share a short part for personal, non-commercial discussion if you credit tactica.

Use our content to build or train another product, database, model or AI system.
Try to get round the paywall, sign-in, usage limits or security.
Reverse engineer the Service, except where the law allows it.
Overload, disrupt or attack the Service, or upload anything harmful (viruses, malware).
Upload anything that isn't yours to share, or that is unlawful, offensive or infringes someone else's rights. For example, only upload bet-slip screenshots of your own bets.
Use the Service if you are under 18, or where it is unlawful for you to use it.
Pretend to be someone else, or give false details.

Why the data rules matter. Much of our football and price data is licensed to us by third parties. The licences let us show it to you inside tactica. They don't let you, or us, pass it on. Breaking these rules may also break the rights of those third parties.

11. Our content and brands

We, or our licensors, own the Service and everything in it: text, forecasts, data, designs, software, the tactica. name and logo.
Using tactica. doesn't give you any ownership of these.
Club, league, competition, player and bookmaker names, logos and images belong to their owners. We use them only to identify them. Showing them doesn't mean those owners endorse tactica.

12. Your content (Bet Tracker)

You own what you add to Bet Tracker:

the details of your bets;
the screenshots you upload.

You let us use it only to run the Service for you: to read the slip, store your bets and show your Personal Performance.

How a screenshot is read:

When you upload a bet-slip screenshot, an AI service reads it for us (see the Privacy Policy).
The screenshot itself is not kept.
The details it reads are shown to you to check. Nothing is saved until you confirm.
AI can misread a slip. You are responsible for checking every detail before you confirm.

13. Availability and changes

We work to keep tactica. running, but we can't promise it will always be available, uninterrupted or error-free. Live data and prices may be delayed.

We may change, improve, pause or withdraw features. If a change badly affects paid features, see section 6.

14. Suspending or closing accounts

We may suspend or close your account if:

you seriously or repeatedly break these terms;
you are under 18;
the law requires us to.

If we close a paid account without a good reason linked to your conduct, we'll refund the unused part of your period.

You can close your account at any time in Account → Close Your Account. When you do:

any membership is cancelled straight away, and doesn't renew;
your account details, profile photo, Bet Tracker entries, Personal Performance and settings are deleted;
we keep payment receipts for 6 years, because UK tax law requires it.

Closing your account doesn't by itself refund any payment. If you're within a 14-day window (section 9), email us and we'll refund you as set out there.

15. Our responsibility to you

What we are responsible for. If we break these terms, we are responsible for loss or damage you suffer that was a foreseeable result. Loss is foreseeable if it was obvious it would happen, or if we both knew it might happen when you signed up.

What we are not responsible for:

Betting losses. Any money you lose, or fail to win, from a bet. This includes bets placed after reading our forecasts, recommendations or prices.
Third parties. Anything a bookmaker or other third-party site does, including:
- their prices;
- whether they pay out;
- their terms;
- whether they are licensed where you live.
Errors in third-party data, as long as we took reasonable care.
Business losses. The Service is for personal use. We aren't responsible for lost business, profit or opportunity.
Events outside our reasonable control, such as:
- provider outages;
- internet failures;
- match postponements or abandonments.

Our limit. Apart from what is listed below, our total responsibility to you is limited to the amount you paid us in the 12 months before the claim. For free users, it is limited to £100.

What we never limit. Nothing in these terms limits or excludes our responsibility for:

death or personal injury caused by our negligence;
fraud or fraudulent misrepresentation;
anything else the law doesn't allow us to limit, including your rights as a consumer.

16. Links to other sites

tactica. links to other sites, including bookmakers. We don't control them and aren't responsible for them. Using them is your choice and is under their terms. See our Bookmaker and Affiliate Disclosure.

17. Changes to these terms

We may update these terms, for example when the law or the Service changes.

If a change is important, we'll tell you by email or in the app at least 30 days before it applies.
If you don't agree, you can cancel before the change applies.
If you keep using tactica. after the change, you accept the new terms.

18. Complaints

Please tell us first at hello@tacticafootball.co.uk. We aim to reply within 5 working days.

19. Law and courts

These terms are governed by the law of England and Wales.

If you are a consumer:

In the UK: you can bring a claim in the courts of England and Wales, Scotland or Northern Ireland, depending on where you live.
Outside the UK: you also keep any protections the law of your home country gives you, which these terms can't take away.

20. General

If a court finds part of these terms invalid, the rest still applies.
If we don't enforce a right straight away, we can still enforce it later.
We may transfer our rights under these terms to another organisation. If we do, your rights won't be reduced. You may not transfer yours.
Only you and we have rights under these terms.